Meet Our Founder

Jyoti Jahnavi Rai

At the helm of Prayasa The Gifting Co.stands a visionary creator and the driving force behind our commitment to handcrafted excellence - Jyoti Jahnavi Rai.

Born in the vibrant city of Mumbai and raised along the picturesque coasts of India, Jyoti's journey into the world of art and craft was deeply ingrained in her upbringing. Her mother's artistic sensibilities and her father's service in the Indian Navy provided a unique blend of influences that would shape her artistic spirit.
01
A Global Perspective
Jyoti's pursuit of excellence led her to study interior design in both Hong Kong and the United Kingdom. These experiences opened her eyes to the diverse world of design and creativity. Her early exposure to performances, exhibitions, and events, courtesy of her supportive parents, ignited her passion for art at a young age.
02
A Journey of Innovation
Life's lessons taught Jyoti the value of consistent progress. She firmly believes that the little steps taken every day can accumulate into significant results when one never stops moving forward.
Drawing from her decade-long experience in the gifting industry with Fashion Labels in Goa, Jyoti embarked on an international journey, exploring gift ideas from around the world. This exploration served as the catalyst for the birth of Prayasa .Her global perspective, combined with a deep-rooted commitment to craftsmanship, is the driving force behind our brand's mission to create handcrafted love in every gift.Jyoti Jahnavi Rai's vision and dedication continue to inspire us at Prayasa as we craft unforgettable moments through our exquisite gifts.

Experience

Motion Tactic

Web Designer
Nov. 2020 – Present

Design digital experiences to help high growth Saas companies achieve their goals through creative strategy and technology

Create, re-think, and re-work client visual identities to position them as creative leaders in their field of expertise

Solve UX problems through thoughtful, empathetic problem solving

Design intuitive and purposeful UX/UI experiences to support client goals and objectives

Fervor Creative

Graphic Designer
Oct. 2018 – Nov. 2020

Design logos, brand guidelines, presentations and websites

Spearhead design and execution of front-end website designs that include initial site plans, wireframes, and prototypes

Collaborate with developers to create seamless UX/UI experiences and launch functional websites for both small and large companies

Support clients in on-going design and development of branded print and digital collateral as well as website maintenance beyond launch

Design and produce unique social media content

Work with Directors to clarify project objectives and become subject-matter experts for our clients in a variety of industries (ex: commercial real estate, healthcare and education)

Research current design trends to push the boundaries of branding while also maintaining consistency across multiple customer touch points

Creative Lisence
International

Graphic Designer
Sept. 2014 – April 2018

Worked closely with Creative Director to understand client needs and design appropriate environmental graphics for both decorative and wayfinding purposes in three different home design showrooms

Utilized knowledge of ratios and conversion methods to create specification decks with elevation layouts used to construct and install environmental graphics for five different large scale projects

Maintained and organized project files to enhance team’s productivity and work flow throughout the design and production process

Joybyte

Graphic Design Intern
June 2017 – Sept. 2017

Designed digital marketing campaigns for more than 10 direct-to-consumer small businesses that boosted customer engagement and brand affinity

Designed 10+ logos and corresponding brand guidelines

Collaborated with colleagues to create highly efficient work systems and continuously improve our knowledge and skills in the latest design software

The Enterprise Marketing Hub

Arizona State University
Graphic Designer
Sept. 2014 – Jan. 2017

Collaborated with Creative Director on high profile marketing campaigns that gained national exposure and increased enrollment in several national ranking programs

On-boarded two new student designers to facilitate their understanding of best practices, brand standards, and support their acclimation into the Hub work culture

Our Team Sets Us Apart

Our Team

At Prayasa -  The Gifting Company, our most cherished asset is our remarkable team of employees. They are the heartbeat of our organization, characterized by unwavering resourcefulness, tireless work ethic, and passion that radiates throughout the company. We take pride in promoting talent from within as well as providing opportunities for growth and advancement.Our team exemplifies dedication and grit daily.

Shivani Bali

Designer An artist by choice.Always loved creating beautiful something out of nothing.Love nature in all its glory and thus, it reflects in my work.Enticed by colours and different forms of creation.

Sarita Atrish

Our prodigy in sales juggling between accounts and clients to make sure prayasa keeps moving ahead.

Ishika Arora

Our digital virtuoso behind our social buzz! With a passion for storytelling and a knack for engagement, she is here to showcase her incredible team in all their glory.